Client Brief:

This Pharmaceutical Company came to us with the challenging brief of helping to engage their sales and marketing team in a new set of company values and mission statement which was to be an interactive activity, incorporated at the annual kick off meeting.

The client required the event to be creative, innovative, engaging and above all, required the group to come away from the session feeling part of the team and energised for the years ahead.

Our thinking:

The venue was set for the three day conference and this session was to run on the middle day to energise the group and inject some creativity. The session started with an hour’s discussion into the new company values and outline a vision for the future. Then it was over to Derek and the team to provide an insight into branding and provide guidance into how to bring corporate values to life.

Derek Yates is an expert in Advertising and Brand Design. His work in Higher Education involves facilitating partnerships between education and contemporary creative practice working with internationally recognised organisations such as Onedotzero, Eye Magazine, Wieden & Kennedy, LBi, Moving Brands, National Air Traffic Control, De La Rue and Ustwo. In 2012, he initiated and chaired ‘Alt/Shift’, a platform to promote ‘meaningful dialogue and constructive collaboration between the creative industries and design education, as well as being the co-author of ‘Communication Design, Insights from the Creative Industries’, an overview of emerging creative practice published by Bloomsbury.

The finer details:

We started off by splitting the large group of 120 participants into smaller teams of 8 to ensure every individual was fully engaged. They were then provided with a brief history of corporate identity and how visual communication and branding have become vitally important in engaging an audience with the values and objectives of an organisation in today’s markets. We included audience participation to get everyone involved and encouraged participants to really get to the heart of how people think when they see a logo.

Derek introduced a structured process of visual exploration to allow the teams to really showcase their understanding and portrayal of the company. Using all the materials provided, each team brainstormed ideas, drew sketches and visualised elements connected to each of the core values. They then worked up what they had created and added colours that fitted with the values they had identified earlier. After soaking up all the expertise, the teams were really able to get their creative juices flowing as they were handed a blank canvas on which to produce their final design. We exhibited all the final logos on easels, as the whole group stood back to marvel in their creations before picking a winner in an online vote. At the end of the day the three most popular designs were mocked up onto stationary and the winner was animated to show how it might look on a website.

About our team building service:

Give your team a valuable boost with an entertaining and educational day of activities all designed to increase team cohesion, confidence and communication skills. A Chillisauce team building day will focus on getting the most out of your team and expanding their skills in a fun and friendly environment.

Each event will vary in scope and be tailored depending on your requirements, but below are examples of team building solutions we typically offer:

• Concept and message
• Invitation – design and collateral
• Venue sourcing and management
• On-site management and logistics
• Theming – venue, catering, infrastructure and staff
• Facilitation services
• Site design and layout
• Theming
• Health and safety assessment and monitoring
• Support Staff
• Daytime & Evening activities and entertainment