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James Baddiley

Title: CEO
Location: Weymouth, UK
  • Founded Chillisauce in 1998 - from a bedroom in Balham to the UK's largest stag and hen company
  • 20+ years building unforgettable stag, hen and group experiences
  • Founded Chillisauce in 1998 - from a bedroom in Balham to the UK's largest stag and hen company
  • 20+ years building unforgettable stag, hen and group experiences

About James

James Baddiley, also known as Zeb, is the founder and CEO at Chillisauce. More than two decades on, his focus hasn't shifted: it's always been about the guest and creating experiences people still talk about years later.

Q&A with Chillisauce's CEO

Chillisauce started in 1998 - how did it actually begin?
I was 29, living in Balham and unhappy in my job, so I bought a book on software and taught myself to code. The first site was basically a portal for men - cool products, adventure holidays, even scraped football results. That last bit took off, and the whole thing snowballed from there.
When did it become an events company?
I went to a mate's stag do that had been arranged by a stag company, and it clicked - there was a real niche here, and it fitted perfectly with the adventure and activity trips we were already doing. That was the turning point that made Chillisauce the company it is today.
What's the scariest moment you've had in business?
Early on, taking a £10k loan from my mum, bringing on business partners and signing for an office that was, frankly, a windowless garage with a garage door. We painted it and put up pictures, but there was no hiding what it was. Backing yourself when there's no safety net is terrifying - and worth it.
What's the biggest thing that's changed, and what's stayed the same?
What's changed is the scale - at times we've had over 100 staff, a fully bespoke booking platform, thousands of trips a year. What's stayed exactly the same is why we do it: it's always been about the guest and creating something they'll still be talking about years later.
What's the most common mistake people make planning a stag or hen?
Leaving it too late and trying to please everyone.
What are you proudest of after 20+ years?
That people have built whole careers here - staff who joined as interns and are now running departments. We set out to build a fun business we all loved working in, and that part genuinely worked.

Articles by James

Groom

Best Man

Case Studies

Weddings

Destination Guides

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Bath: the highlights

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Berlin: the highlights

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Brno: the highlights

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Blackpool: the highlights

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Birmingham: the highlights

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Bratislava: the highlights

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Cambridge: the highlights

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Best Bar Crawl in Hamburg

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Best Bars in Hamburg

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Barcelona Festival Calendar

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Explore Brighton's beach

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Brighton

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Sheffield: the highlights

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Castellers del villafranca! La Merce Mayhem

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Best pub crawl in Dublin

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Southampton: the highlights

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Tallinn: the highlights

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Best bars in Oxford

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Magaluf: the highlights

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Cologne: the highlights

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Best bars in Riga

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Marbella: the Highlights

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Madrid: the highlights

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Leeds: the highlights

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Sofia: the highlights

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Norwich: the highlights

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London wine bar crawl

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Unique Activity Ideas for Singles on Valentine's Day.

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Riga: the highlights

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Best Bars in Birmingham

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Reading: the highlights

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Best bar Crawl in Riga

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Best bars in London to watch the Premier League

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Oxford: the highlights

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Split: the highlights

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Hvar: the highlights

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Ibiza: the highlights

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Portsmouth: the highlights

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Best Bars in Leeds

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Best Bar Crawl in Birmingham

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Best bars in Berlin

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Munich: the highlights

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Warsaw: the highlights

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The Best Pub Crawl In Liverpool

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York: the highlights

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Best bars in Valencia

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Newquay: the highlights

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Lake District

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10 Worst British UK Stag Do Destinations

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Best bars in Portsmouth

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Swansea: the highlights

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Zagreb: the highlights

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Wroclaw: the highlights

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Best bars in Southampton

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Best Beer Gardens in Berlin

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Cheltenham: the highlights

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10 Stunning Winter Wonderlands

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10 Most Dangerous City Breaks.

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Best bars in Sheffield

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Best bars in Glasgow

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Best bars in Swansea

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Best bars in Chester

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Glasgow: the highlights

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Best bars in Reading

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Lloret de Mar: the highlights

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Best bars in Bath

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Las Vegas: the highlights

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Best bars in Blackpool

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Best bars in York

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Best Clubs in Berlin

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Best Bar Crawl in Kreuzberg, Berlin

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Best bars in Newquay

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Best bars in Cambridge

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Valencia: the highlights

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Tenerife: the highlights

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Best Clubs in Birmingham

Festivals

Curious

Inspiration

Adventure Travel

Group Events Locations

England

Scotland

Wales

Northern Ireland

Bulgaria

Croatia

Czech Republic

Estonia

Germany

Greece

Holland

Hungary

Ireland

Latvia

Poland

Portugal

Romania

Slovakia

Spain

United States