9. Frozen foam
Ok, I totally give up. The Japanese have stormed this list, bossed owned and now get to keep the match ball because here we have yet another beer invention developed for the insatiable appetite for the golden nectar. The frozen head is stored at -5 degrees Celsius, added to the pint like ice cream and keeps your beer colder for an extra 30 minutes. Brilliant.
10. The Beer Bong
Ok, I had to put this in, but anyone who has been on the wrong end of the worst example of DIY meets social drinking will be nodding sagely at its selection. Almost certainly making its way from frat houses it crossed the Atlantic to critical acclaim; now even the complete beginner could manage to ingest a whole can sub 3 seconds. Nobody, however, is putting his or her name to it.
11. The Vented Beer Bottle
No longer will we have to worry about the intricacies of filling a glass and watching as beer cascades over food, work surfaces and your nice new suede shoes. No, open her up and chuck it in like you just don’t care and be prepared for the admiration and desire with which women will now view you.