James Baddiley
Title: CEO
Location: Weymouth, UK
- Founded Chillisauce in 1998 - from a bedroom in Balham to the UK's largest stag and hen company
- 20+ years building unforgettable stag, hen and group experiences
- Founded Chillisauce in 1998 - from a bedroom in Balham to the UK's largest stag and hen company
- 20+ years building unforgettable stag, hen and group experiences
About James
James Baddiley, also known as Zeb, is the founder and CEO at Chillisauce. More than two decades on, his focus hasn't shifted: it's always been about the guest and creating experiences people still talk about years later.
Q&A with Chillisauce's CEO
Chillisauce started in 1998 - how did it actually begin?
I was 29, living in Balham and unhappy in my job, so I bought a book on software and taught myself to code. The first site was basically a portal for men - cool products, adventure holidays, even scraped football results. That last bit took off, and the whole thing snowballed from there.
When did it become an events company?
I went to a mate's stag do that had been arranged by a stag company, and it clicked - there was a real niche here, and it fitted perfectly with the adventure and activity trips we were already doing. That was the turning point that made Chillisauce the company it is today.
What's the scariest moment you've had in business?
Early on, taking a £10k loan from my mum, bringing on business partners and signing for an office that was, frankly, a windowless garage with a garage door. We painted it and put up pictures, but there was no hiding what it was. Backing yourself when there's no safety net is terrifying - and worth it.
What's the biggest thing that's changed, and what's stayed the same?
What's changed is the scale - at times we've had over 100 staff, a fully bespoke booking platform, thousands of trips a year. What's stayed exactly the same is why we do it: it's always been about the guest and creating something they'll still be talking about years later.
What's the most common mistake people make planning a stag or hen?
Leaving it too late and trying to please everyone.
What are you proudest of after 20+ years?
That people have built whole careers here - staff who joined as interns and are now running departments. We set out to build a fun business we all loved working in, and that part genuinely worked.