UPDATE: We've put the Bra on eBay
This is a once in a lifetime opportunity to own a landmark piece of underwear and all for a good cause. We are auctioning the World's Largest Bra on eBay to raise money for Breast Cancer Care and to promote World Cancer Day, which is on Sunday 4th February 2018.
And we need your help... you can help us raise so much more for bra by simply sharing this page with others.
World Cancer Day
World Cancer Day is an international day on Sunday 4th February 2018 to raise awareness of cancer and to encourage its prevention, detection, and treatment. The primary goal of the World Cancer Day is to significantly reduce illness and death caused by cancer by 2020.
Any money made from the auction of the World's Largest Bra will go to Breast Cancer Care. eBay auction page: https://www.ebay.co.uk/itm/192444491616
About the bra
Record-breaking stunt to raise awareness and donations
Reckitt Benckiser brand Vanish commissioned our corporate events team to build the world's largest bra and mount it to the ITV Tower along the Thames to raise donations and awareness for Breast Cancer Now's Wear It Pink Day.
Based on the Gorgeous t-shirt bra by Debenhams
Guinness World Records' rules state that to be certified the world’s largest bra, the record-attempt bra had to be an exact scaled-up replica of a bra available to buy. The bra is based on a 34 B Gorgeous t-shirt bra by Debenhams. You’ll notice that even the bra clips and buckles are identical.
Facts about the bra
The material alone weighs 75kg and, with the fixings and clips, the overall weight amounts to 90kg – equivalent to 1,800 bras.
The bra is made up of 270 metres of material – that’s the same length as 3 football pitches end to end.
The material covers an area of 375 square metres – enough to cover 26 parking spaces.
It has a bust measurement of 29.6kg – just shy of the width of two tennis courts. The equivalent woman would be a 1360 B.
Virgin territory
It quickly dawned on us that making the world’s largest bra was not going to be straightforward. After speaking to tent designers, balloon makers, industrial fabric experts and bra manufacturers, it was clear that there was only ever one perfect candidate to make the bra; Mike Putt Sailmakers. They’re the only remaining sail makers left in London, and with their extensive expertise they were able to make the bra in 4 weeks.
A record busting performance
Anna Orford, the Guinness World Records' adjudicator declared that with a bust measurement of 29.6m and an under bust measurement of 26.72m, we had achieved the new Guinness World Record for the World’s Largest Bra. The record had stood for over 20 years and Guinness World Records said that our bra was one of the best reproduction projects that they had ever seen.
Behind the scenes
Reactions to the project
Attracting Attention
Leading up to Wear It Pink Day, the world's largest bra caught the attention of national newspapers, radio stations, television shows and some of the most popular websites in the world.
Revealed live on ITV's This Morning
The bra was revealed to an exited live audience on ITV’s This Morning after mounting excitement on social media from the public, celebrities and online publications.
Biggest Wear It Pink day ever
"This record-breaking event drove even more people to take part in Wear It Pink Day. Every year, Wear It Pink Day is our biggest fundraising event and it plays a pivotal role in the campaign’s ability to continue to fund cutting-edge scientific research to find a cure for breast cancer. This world record brought Wear It Pink Day the public attention it deserves as a fantastic fun day for anyone to join in."
Liz Monks, Breast Cancer Campaign
What happened to the bra?
Listed on eBay
Normally buying second-hand underwear is considered slightly unsavoury. However, the world's largest bra is on eBay to raise even more for Breast Cancer.
What next for the bra?
As yet the future of the bra is unclear. However, what started life as the world’s largest bra could easily become a giant hammock, a catapult for firing yourself over the neighbour’s fence, a pop-up bra type building, the easiest tent to find at ‘Glasters’ or just the ultimate way to add character to an outside of a modern property. Watch this space to find out what happens next.
Get in touch
Events that deliver results
If you are looking for an event that will really blow the socks off of your audience, like the world's largest bra, then get in touch. You'll be joining hundreds of other great companies that use Chillisauce every year to organise their events, such as Deloitte, Facebook, and Barclays.
Here at Chillisauce, our mission has always been the same: to be more interesting, more creative, more resourceful and less predictable in everything we do.
