10. Bradley Wiggins’ Sideburns
While the British Olympian and winner of the Tour de France may not be the type of person to thrive on unnecessary publicity, Bradley Wiggins is well renowned for his sideburns and some might say they are his trademark feature.
Wiggo’s sideburns were imitated by thousands of fans during London 2012 so maybe he should take his lead from Merv Hughes and take out cover in the region of £200,000.