Overview
This rewarding activity is jam packed with fresh juicy fruit. Teams must create and launch a new smoothie brand from the ingredients provided. Using creativity and working collaboratively, they will create a delicious new drink, as well research their target market and create a plan for the design, pitch and launch, all the while keeping a close eye on the P&L. The activity culminates in a business pitch to investors - just don't be surprised if the winner is decided by how good it tastes.
